Marketing · Step
App store listing audit
Rewrites your App Store and Google Play listing.
What it does
One step of the Improve search visibility playbook. Goose runs it when you ask for the playbook. You can also ask for it on its own.
The skill file
What your AI app reads when it runs this skill.
store-listing-audit
Reads: ../improve-search-visibility/references/app-store-listing.md; the store links from Before-you-start step 4's lookup (ask only if not found); the iOS keyword field (asked — not public); the "best app for X" rows from the citation check; product facts from the brain.
Does: 0. Before release: write the launch-day listing (name, subtitle, keywords, short description, first three captions, with counts) and skip the comparison of ratings.
- Read the public listings (host fetch; blocked or no fetch → ask for screenshots) for the brand and three competitors: name/title, subtitle/short description, description opening, first three screenshots and captions, rating and count, recent review themes.
- Write the rewrite table: field · now · proposed · count · why — following the indexing rules; every product statement kept only if the claims gate allows it (SKILL step 4) — captions like "works offline" or "never jolts" are claims.
- Rating below ~4.3: an engineering ticket for the native rating prompt after a positive moment.
- Note that iOS name, subtitle and keywords ship with the next app version.
Writes: the listing fix (candidate for the five) and the audit table for the report. Never: uses rival trademarks; claims a keyword rank it cannot see.