Skills library
Marketing skills for your AI app
181 ready-made skills for research, ads, content, email and video. Install them once, then ask your AI app in plain words.
Paste this into Claude, ChatGPT, Codex or Cursor.
Install gooseworks: https://gooseworks.ai/creative-agent/install.md
Start with a playbook
Each playbook runs a whole job, one step at a time.
01
Research and plan
Pick the next job, learn your market, plan the campaign.
Where to startTurn your goals into a clear next step.1 stepResearch your marketResearch demand, conversations and launch positioning.3 stepsResearch competitorsRival research, battlecards and landing-page tools.3 stepsResearch your audienceBuyer research, prospect lists and work-contact enrichment.6 stepsPlan a campaignTurn your goal, budget and launch date into a plan.4 steps02
Create and reach people
Ads, content, social, email, creators and outreach.
Make static adsMake fresh image ads from your products and approved claims.9 stepsMake contentBriefs, posts and articles using your saved brand voice.3 stepsPlan organic socialResearch social posts or plan your calendar and drafts.4 stepsPlan and write emailAudit email flows and draft messages for subscribers.5 stepsWork with creatorsFind creators, assess fit and prepare a clear brief.4 stepsWrite outreachOutreach copy and an import file. You handle sending.3 steps03
Measure and improve
Read results, tune paid campaigns, get found in search.
Every skill
Start here
Front doors. Goose picks the right skill for your ask.
- Goose adsEdit, resize, animate and study image ads in chat.Playbook
- Product photosStudio, lifestyle and on-model product photos.Playbook
- Goose videoMake a video ad in chat from a real reference ad.Playbook
- GooseWorksThe front door. Goose picks the right skill for your ask.Playbook
- Custom videoA custom video with checked product details and sound.Playbook
- Local video makerMakes an approved GooseWorks video on your computer.Skill
Marketing
Fourteen playbooks and the steps they run.
- Analyze performanceExplain what worked, what is uncertain and what to try next.Playbook
- Plan and write emailAudit email flows and draft messages for subscribers.Playbook
- Improve search visibilitySEO audits, metrics, gaps, clusters and programmatic plans.Playbook
- Make contentBriefs, posts and articles using your saved brand voice.Playbook
- Make static adsMake fresh image ads from your products and approved claims.Playbook
- Plan a campaignTurn your goal, budget and launch date into a plan.Playbook
- Research your audienceBuyer research, prospect lists and work-contact enrichment.Playbook
- Research competitorsRival research, battlecards and landing-page tools.Playbook+1
- Research your marketResearch demand, conversations and launch positioning.Playbook
- Plan organic socialResearch social posts or plan your calendar and drafts.Playbook+2
- Manage paid campaignsCheck campaign health and propose the next moves.Playbook
- Where to startTurn your goals into a clear next step.Playbook
- Work with creatorsFind creators, assess fit and prepare a clear brief.Playbook+5
- Write outreachOutreach copy and an import file. You handle sending.Playbook
- Ad policy checkCheck ads against platform and category rules.Skill
- Claims checkCheck every claim in your copy against approved claims.Skill
- Honest reviewHow Goose reviews generated images and video.Skill
- Marketing data accessLive public data from ads, social, search and creators.Skill
- Marketing guideThe shared rules every marketing playbook follows.Skill
- Outcomes recordKeeps the record of prospects and creators handed over.Skill
- Run memoryReads the last run and saves this one for next time.Skill
- Save a learningSaves a short brand rule in your own words.Skill
- Save to brandSaves a finished file to your brand.Skill
- Spend checkGets your yes before any credits are spent.Skill
- Voice cardCapture how your brand or a person really writes.Skill
- Write a reportTurn findings into a report you read in 30 seconds.Skill
- Calls and learningsWrites this week's kill, scale and hold calls.Step of Analyze performance
- DiagnoseFlags tracking breaks and explains big moves.Step of Analyze performance
- Gather the numbersGathers and cleans the week's numbers.Step of Analyze performance
- Rank and readRanks ads by angle, hook and format.Step of Analyze performance
- Revenue joinJoins store revenue with ad spend.Step of Analyze performance
- Broadcast plannerPlans the month's sends and writes this week's.Step of Plan and write email
- Flow writerWrites one email flow, ready to load.Step of Plan and write email
- Email auditAudits your list, flows and sending setup.Step of Plan and write email
- Offer mathPrices a discount against your margin.Step of Plan and write email
- Email send checkChecks an email or flow before it's loaded.Step of Plan and write email
- AI answer checkChecks how often AI answers name your brand.Step of Improve search visibility
- Profile checkChecks the profiles AI answers read about you.Step of Improve search visibility
- Fix writerTurns a fix into paste-ready copy or code.Step of Improve search visibility
- Site checkAudits indexing, crawling and page issues.Step of Improve search visibility
- Buyer questionsDrafts and groups the questions buyers ask.Step of Improve search visibility
- App store listing auditRewrites your App Store and Google Play listing.Step of Improve search visibility
- Content briefA one-page brief before any draft.Step of Make content
- Content atomsMines one piece into quotable parts.Step of Make content
- Two-pass editEdits a draft for substance, facts and voice.Step of Make content
- Ad copyWrites the text on and around each ad.Step of Make static ads
- Ad claims checkPulls every claim out of an ad and checks it.Step of Make static ads
- ComposeWrites each ad's image prompt.Step of Make static ads
- Concept boardTurns angles into ad ideas and tests them.Step of Make static ads
- Copy variantsNew headlines on an approved image.Step of Make static ads
- Find referencesPicks a template for every ad.Step of Make static ads
- Fix a rejected adFixes an image ad the platform rejected.Step of Make static ads
- Brand graphicOne simple brand graphic, like an email header.Step of Make static ads
- Render reviewChecks each image against its plan.Step of Make static ads
- Brief and assetsWrites angles, assets and how to measure.Step of Plan a campaign
- Budget and testsSplits the budget and plans the tests.Step of Plan a campaign
- Channel choiceMarks each channel run, test, later or no.Step of Plan a campaign
- Goal checkChecks if your goal fits your budget.Step of Plan a campaign
- Find accountsFinds companies that match your fit.Step of Research your audience
- Fit definitionDefines who fits and how many to find.Step of Research your audience
- People and contactsFinds the right people at each company.Step of Research your audience
- Score and segmentScores the list and groups it into segments.Step of Research your audience
- Segment researchResearches one buyer group.Step of Research your audience
- Timing signalsFinds recent news and one hook per person.Step of Research your audience
- Category researchResearches the whole category.Step of Research competitors
- Competitor edge casesRules for when a run hits a snag.Step of Research competitors
- Rival profileProfiles one competitor.Step of Research competitors
- Market edge casesRules for when a run hits a snag.Step of Research your market
- ListeningWhat people say about you and your category.Step of Research your market
- Market researchSize, pricing and demand in your market.Step of Research your market
- Social account auditReviews your accounts and last 30 posts.Step of Plan organic social
- Plan the calendarBuilds a two-week posting grid.Step of Plan organic social
- Platform researchHow one platform works right now.Step of Plan organic social+1
- Post checkChecks a draft post before it goes out.Step of Plan organic social
- Apply and logApplies only the changes you approve.Step of Manage paid campaigns
- Draft movesDrafts scale, pause and fix moves.Step of Manage paid campaigns
- Ads health checkChecks ads are safe to spend on.Step of Manage paid campaigns
- Weekly readReads each platform's latest results.Step of Manage paid campaigns
- Save the situationSaves your answers and the first move.Step of Where to start
- Creator briefA one-page brief for one creator.Step of Work with creators
- Find creatorsBuilds and ranks a list of creators.Step of Work with creators
- Vet creatorsChecks creators you've already named.Step of Work with creators
- Creator ratesPrices a creator you've vetted.Step of Work with creators
- Draft a sequenceWrites one segment's email and LinkedIn messages.Step of Write outreach
- Outreach checkChecks the outreach pack before delivery.Step of Write outreach
- Reply readerSorts replies and updates each person.Step of Write outreach
Ads and research
Meta ads, competitor ads, social listening and leads.
- Meta ad managerThe front door for running ads on Meta.Playbook
- Ad angle minerFind ad angles in your customers' own words.Skill
- Ad campaign analyzerCut, scale or test across Google, Meta and LinkedIn.Skill
- Lead ad quality checkFind the cost of each qualified lead, not each form fill.Skill
- Meta ads intakeLearn the brand and ask only what Meta ads need.Skill
- Meta ads strategyA one-page Meta ads plan with its reasons.Skill
- Answer ads questionsAnswers about your Meta ads, from fresh numbers.Skill
- Brand researchTurn your website into a reusable brand profile.Skill
- Comment miningPull customer language out of comments on posts and ads.Skill
- Decision-maker finderFind the right people at a target company.Skill
- Competitor ad intelligenceSee the ads your competitors run and why they work.Skill
- Brand assetsLogos, colors, fonts and style guides for any company.Skill
- Goose GraphicsSocial graphics from a library of shared styles.Skill
- New graphics formatAdd a new canvas size to the Goose Graphics library.Skill
- New graphics styleTurn one reference image into a reusable style.Skill
- Hacker News searchFind Hacker News stories and comments.Skill
- Job post signalsFind companies hiring for the problem you solve.Skill
- Launch Meta campaignFrom a goal to a live Meta campaign, checked first.Skill
- Lead scoringScore a lead list against your own criteria.Skill
- LinkedIn postsRecent posts from the LinkedIn profiles you name.Skill
- Meta ad policy checkCatch Meta policy problems before you launch.Skill
- Meta ads analyzerFind what works on Meta and what to test next.Skill
- Reddit post finderFind Reddit threads about your product or problem.Skill
- Static ad remixRebuild an ad you like for your own product.Skill
- Social media data referenceHow Goose collects public social media data.Skill
- Transcript intelligenceTurn video transcripts into hooks, claims and ideas.Skill
Video
Video ad formats, voiceovers, music and checks.
- Video productionFull video production, from script to delivery.Playbook
- Animate an imageTurn a product photo or static ad into a short video.Skill
- Burned-in captionsAdd word-by-word captions to a finished video.Skill
- Creator layerPlace a creator take over your product footage.Skill
- Apple Notes mockupA realistic Apple Notes screenshot from your text.Skill
- ChatGPT mockupA realistic ChatGPT phone screen from a chat.Skill
- AI creator takeAn AI creator saying your approved script to camera.Skill
- Image generationMake or edit an image with a choice of models.Skill
- GPT ImagePhotoreal or designed images where text must read well.Skill
- iMessage mockupA realistic iMessage screenshot from a chat.Skill
- Text-only video adAn animated text ad from your approved copy.Skill
- Music bedAn instrumental track made to fit your ad.Skill
- Video generationTurn an image or a prompt into a video clip.Skill
- Seedance clipA short vertical product clip with no faces.Skill
- VoiceoverA natural voiceover read from your script.Skill
- Footage cut listPick the best moments from your own product footage.Skill
- Media proxyRoutes paid image, video and music generation.Skill
- Audio mixOne-pass sound mix for short video ads.Skill
- 3D character explainerAn animated character ad built as a numbered list.Skill
- 3D product showcaseA premium product video with a rotating hero shot.Skill
- Absurdist explainerA funny animated explainer ad with voiceover.Skill
- AirDrop carousel adYour product line shown in an iPhone AirDrop card.Skill
- Brand identity revealYour brand shown across ten poster mockups.Skill
- Cartoon music videoA cartoon ad where a song tells the story.Skill
- CGI app sizzleA 3D floating phone ad showing your real app.Skill
- ChatGPT chat adA video ad told as a ChatGPT conversation.Skill
- Cinematic music videoA film-look ad carried by an original song.Skill
- Cosmic myth reelA spoken story over slow-moving stills.Skill
- Creator product listA creator lists products with picture-in-picture demos.Skill
- Podcast clip adA real podcast clip over editorial illustrations.Skill
- Flat vector explainerA flat cartoon host walks through your routine.Skill
- Food sizzleA close-up food ad with no words, set to music.Skill
- Get ready with me adA creator applies your products step by step.Skill
- Flavor swipe adA hand swipes through your flavors like a feed.Skill
- Hook swapTest a new opening on an ad you already have.Skill
- Hypermotion adFast product motion cut with bold type.Skill
- Instagram Live galleryYour products shown as Instagram Live cards.Skill
- iMessage chat adA video ad told as a text conversation.Skill
- iOS keyboardA drawn iPhone keyboard for phone-screen ads.Skill
- Logo equation adPartner logo plus your logo equals the outcome.Skill
- Model comparison gridSame prompt, several results, side by side.Skill
- Mosaic revealA grid of your products that pops in tile by tile.Skill
- Multi-world product tourYour product shown across three worlds, set to music.Skill
- Myth vs fact adClear up common myths in your category.Skill
- Narrated creator stitchA spoken testimonial over many quick creator clips.Skill
- Offer adA short, punchy offer video set to music.Skill
- Podcast skitA short ad told as a two-host podcast.Skill
- Proof points overlayA 10 out of 10 header with proof pills over a clip.Skill
- Song music videoA music video ad where the song does the talking.Skill
- Split-screen creatorA creator below, your product demo above.Skill
- Stop-motion swatchesA stop-motion hand swatching each shade.Skill
- Street interview adPassers-by guess what your product is.Skill
- Value prop adThree to five short benefits, one frame each.Skill
- Vignette adProduct cutouts over a moving background.Skill
- Narrated motion listA voiceover reads a list over animated graphics.Skill
- Whiteboard explainerA narrator explains while a whiteboard fills up.Skill
- Final video checkCheck a finished video ad before it goes out.Skill
- Creator video speech checkCheck a creator video says the approved script.Skill
- Stitch videosJoin, trim and caption video clips.Skill
- Creator video fixRe-render only the bad part of a creator video.Skill
- Product image checkCheck a generated ad image shows the right product.Skill
- Watch a videoWatch and listen to a video and note what happens.Skill
- Video ad scriptWrite a short ad script from a real reference.Skill

